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Our Purpose and Role
Our purpose – to ensure tourism in England thrives
VisitEngland is the National Tourist Board for England. We work with Government and industry to safeguard the sector’s successful and sustainable future, and develop the visitor experience across England. We plan the national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors. Our work is underpinned by robust research and customer insights.
Over the past five years VisitEngland has invested over £57m of Government funding in English tourism. These investments have generated over £1.5 billion growth in visitor spending and to date have created over 28,000 jobs.
England is a unique destination and a real powerhouse in global tourism. It represents 84 per cent of the total UK visitor economy, is worth £106 billion, and supports 2.6 million jobs.
Our role – to support and lead
We provide intelligence, coordinated marketing and strategic direction and undertake our work in partnership with others. We actively encourage greater collaboration between the different sectors involved in the visitor economy. We support our partners at national and local level to achieve economic growth, and to increase investment and employment by developing unique visitor experiences and adopting effective business practices.
Business Plan 2015 – 2016
Our Business Plan documents our planned activity for the financial year 2015/16, following the Triennial Review which has resulted in changes to the way we achieve tourism growth in England.
View our Business Plan
Annual Report 2014-15
The VisitEngland Annual Report 2014-15 reflects on our activity and key achievements over the last year in meeting the ambitious growth targets set by the Strategic Framework for Tourism in England 2010-20.
View our latest Annual Report
The History of VisitEngland
We were established in April 2009 as a key recommendation of the British Tourism Framework Review.
Read about our history.
The Department for Culture, Media and Sport has announced a triennial review of VisitEngland and VisitBritain, Find out more about the outcomes.